Measure before touching
GA4 and Tag Manager set up properly: events on the form, phone, WhatsApp and downloads. One week of real data beats any opinion about the design.
Web and conversion · businesses whose leads depend on the website
Your website gets visits. I'll tell you, with data, why they don't turn into enquiries.
Forms nobody measures, a page that takes four seconds on a phone, a message that could be anyone's and no follow-up after submit. Before redesigning anything, we measure where people drop off and fix that.
Sounds familiar if…
- You know how many visits you get, but not how many ask for a quote or which page they came in through.
- The form exists, but nobody knows how many open it and abandon it.
- The site says “end-to-end solutions” and could be your competitor's.
- On a phone it's slow, shifts while loading, or the contact button is hidden.
- When someone writes in, the reply depends on who checks the inbox that day.
How I solve it
Funnel audit
Where they come in, where they leave, which device, which page. Speed measured with Lighthouse on mobile, not on the office laptop.
Small, measured changes
A concrete message for a concrete customer, visible contact, a short form, proof that you're real. Every change is compared against the previous data.
Follow-up that depends on nobody
Every enquiry lands in a list, gets a first automatic reply and alerts whoever has to call. What is a lost email today becomes an opportunity with a status.
A project of my own, published (verniestudio.com)
My own automation brand for accounting firms. The site isn't a brochure: it's the catalogue, the demo room, the cost calculator and the booking page, all static and served from the edge, with every button measured. What I apply to a client I have tested there first.
Where to start
Conversion review
Free · 30 min
Your site on screen, your analytics if you have them, and three concrete things to change. A clear verdict: measure, adjust or rebuild.
Web development
From €2,500
Custom site or landing page in Next.js, in your own account, measured from day one. Depending on pages, languages and integrations.
Paid media
From €500/month
Meta Ads and Google Ads management with the funnel already measured. Ad spend is separate, from €1,000/month to be worth running.
Three questions
Do I have to rebuild the site?
Not always. If the structure works, we measure and change what slows it down. Rebuilding is the last option, not the first, and I'll tell you in the review.
Do you work with WordPress, Shopify or Framer?
For measuring and adjusting, yes: analytics and message changes work on any platform. New sites I build in Next.js, in your account, with no page-builder fee.
How long until it shows?
Measurement, the same week. Changes, two or three weeks of data to know whether they work. No promises of multiplying enquiries: it gets measured and seen.
Gerardo Gutiérrez Palenzuela · Technical lead
I automate inside the Microsoft 365 your company already pays for, from Tenerife. The flows stay in your account, documented, with no lock-in.
Send me the URL and I'll tell you what holds your visitors back.
Thirty minutes with your site on screen. If it's fine, I'll say so and there's no project.